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AXOR's 'make it yours!' campaign challenges interior designers into the bathroom world

Jun 08, 2023

With ‘Make it yours!’ AXOR is dedicated to making customized luxury a reality in the bathroom, whether through stylistic diversity, impactive colors or excellence in every detail. Through the campaign, the brand makes it possible to create unique spaces that reflect unique personalities developed by world-renowned interior designers using AXOR's products as well as inspiring implementations. Masquespacio and Barber Osgerby take upon the challenge and out comes ‘Utopian Dream’ in vibrant splashes and the all-green compact ‘Skyline’ bathroom.

with ‘Make it yours!’ AXOR is dedicated to making customized luxury a reality in the bathroom

all images courtesy of AXOR

Color takes a key role in the bathroom, the space of the house that emphasizes the most personal part of privacy. For AXOR‘s ‘Make it yours!‘ campaign, the futuristic concept ‘Utopian Dream’ by the Spanish design studio Masquespacio certainly leaves everyday life behind. Ana Milena Hernández Palacios and Christophe Penasse celebrate this space as a temple, and to achieve this, the pair concentrated on selected objects and materials. The sink, bath tub, shower and accessories, like the towel rack, have all been refined with the AXOR Polished Black Chrome surface finish.

through the campaign, the brand makes it possible to create unique spaces that reflect unique personalities

To define luxury further, the AXOR Signature Service transforms faucets into unique pieces, laser-etching, printing and engraving signets, modifying handles, and offering personalized worlds of color, such as AXOR's One Colors, a selection curated by the British design duo Edward Barber and Jay Osgerby. These are available in: Aquamarine, Coral, Ice, Stone, Shell, or Sand.

Barber Osgerby joins the challenge and develops ‘Skyline’, a concept for a slim, elegant bathroom in the corner of a penthouse apartment in London

Mixing vibrant colors with unexpected details, Valencia-based design studio Masquespacio creates distinctive interiors that stir the emotions and deliver unique experiences. For its ‘Make it yours!’ campaign, AXOR invited the studio's founders—Ana Milena Hernández Palacios and Christophe Penasse —to design a bathroom concept for a hotel suite that embodies their vision of personal luxury.

AXOR bathroom Masquespacio Barber Osgerby AXOR Make it yours! Masquespacio Edward Barber and Jay Osgerby Masquespacio's utopian dream